| By :
Roger Brown
What is the point? With this being such a new market and prices being so high, for any of us to buy wind turbine devices seems like utter folly. Why be the first one to buy anything? It almost never pays to be the first guy to buy a new technology. There are so many bugs to work out and you know there will be upgrades coming fast and furious. You can't afford to think that way about renewable energy products though. The cost of NOT having them is much more than the higher price you might pay by purchasing one early. Renewable devices are an absolute necessity in the future-world of distributed power generation. You cannot look at a wind turbine purchase the same way you would a stereo and here's why… As soon as you buy a windmill and install it, the device starts paying for itself. What I mean by that is, your investment, regardless of whether you have optimized the price or not, will start making electricity as soon as your blades start turning. The quicker you can get the thing up and running the sooner you start paying back the investment you've made. Therefore, you can afford to be a little less than perfect in your timing. Your wind turbine will at some point completely earn for you the cost to buy it. If you understand this aspect of the equation there is no way to feel bad about the price that you pay by buying now rather than waiting for prices to come down. You have to consider your purchase of a windmill like you would an annuity. Long after you have paid back your initial investment, you wind turbine will be working to save you money. It will be putting money in your pocket for years after the payback period. We really have no choice but to rationalize things this way. The cost of not acting is too high. We have to start somewhere and we just can't expect there to be 1 year paybacks in any emerging area of technology like this. We have to treat things like wind turbines that continue to provide a return differently than we look at other things we buy. I will conclude with this…buy wind turbine technology to protect the lifestyle you have - not to make sure you are getting the most bang for the buck short term.
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