| By :
Joe Maldonado
Copyright (c) 2011 Joe Maldonado Premium wordpress themes are themes which have been designed by professionals to give specific layouts with customization options for specific purposes, but many people hesitate to purchase them even when the design fits exactly. Although there is a cost to a premium wordpress theme, it is a small price to pay when you consider the various costs that are associated with attempting to create a specific layout yourself. One significant cost is the cost of not having theme which will attract and retain visitors, especially if any money has been spent on advertising and search engine optimization. The base themes that come with Wordpress are not optimized for search engines and your initial content will have lower weight due to the inability of a search engine to easily access it. In addition, any money spent on advertising during this time may attract visitors who you may not be able to capture again once they have left the site. Impressions are made in the first ten seconds: what impression is your theme giving? Another significant cost is the cost of developing a new theme and is one that many underestimate entirely. Themes take knowledge that the basic web designer does not have. Once you have the theme developed, there is the possibility of unintended functionality or changes that are needed in order to enable certain customization options. The premium wordpress themes available now are not just designs that have been thrown together, but have been field tested in a number of different applications and are designed for maximum effectiveness at capturing the interest of your visitors and retaining them. Many themes already have hundreds of customization options available and enabled to be done from within Wordpress itself. The single largest cost, however, is the cost of having developed something custom which you later change. If an already created premium theme can be used, it is often available at less than a fifth of the price that it would take in order to develop that same theme. It can be customized even further once purchased for a fraction of the cost of development. The average website goes through one redesign a year and it is recommended that a redesign is evaluated every nine-to-twelve months or any time a major growth or change occurs that could impact the information on your website. When you total the costs of using a custom solution—the lost visitors, the wasted search engine optimization, advertising, and time—it becomes apparent that the easiest and cheapest solution is actually to use an already created solution. Especially in a web business' infancy, controlling costs are important for the success of the business and nothing will eat more of the capital of a new business in either man hours or liquid assets then using a custom solution when a premium wordpress theme would have accomplished the same job.
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