| By :
Dirik Hameed
A tough economy can severely harm your business and may in some instances even shut down your business completely. Whether the business is big or small, any help through a tough economy is welcome. The following article discusses how hiring a speaker can be a lifeline for a struggling business. Speakers can even offer advice on how to make a business thrive during times of economic difficulty. The keynote speaker Professor Gareth Jones is an expert in business turnaround and change. His subjects include leadership, organisational culture and utilising increased creativity to improve competitive strength. In addition he offers advice on organisational design. Businesses should be considering how to utilise change management, leadership development, corporate culture and organisational design to assist them through a difficult economy. During a difficult economy, speakers like Professor Gareth Jones who focus on such subjects in their addresses are ideal sources of advice to help businesses survive and grow. In times of economic hardship, a business may have no choice but to change in order to avoid going under, and this change can affect a range of different areas such as how many employees the business has, the products or services it sells and/or the strategies it uses to sell said products or services. A management speaker can provide advice on how a business can manage change to the best of its ability. Organisational or corporate culture is the collection of experiences, processes, values and beliefs within a business that make it uniquely what it is. If a business does not have a clear corporate culture, they will struggle during tough economic times. One of the advantages to hiring speakers like Professor Gareth Jones is that they can assist a business in creating and/or clarifying its organisational culture for maximum benefit during economic hardship. How a business aligns roles, structure and rewards amongst other things with business strategy is known as organisational design. In other words, it refers to how a business structures and aligns its resources and its people. A speaker can assist a business in creating or changing their organisational design to improve the way their business functions and ultimately to make the business grow. A business may have no other choice but to alter their organisational design or go under and hence knowing how to carry out the process successfully is invaluable for a business. It is up to the leaders of a business to successfully lead it during an economic downturn and to ensure it does not go under. In an economic downturn, hiring a speaker to address areas of leadership can be a smart move by a business. Leadership speakers can offer advice and techniques to leaders that are specifically centred around leading a business through financially hard times, and such advice can make all the difference when it comes to a business successfully navigating through a tough economic period.
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