| By :
Dirik Hameed
Keeping personal and professional domains separate involves being careful with domain registration. People who use their name for both their private and occupational web pages run the risk of crossing work communication with private communication. Business owners need to protect their privacy and maintain their reputations by keeping private domains separate from occupational domains on the web and in social media. Distinct domain names for both personal and professional websites are a requirement. When a business owner's name is too similar to the name of the business, then clients searching for a business online may be led to private photos or other private communications. When owners register separate domain names, they ensure that clients are not exposed to material that is irrelevant to the products and services offered by the business. Many business owners blog for both business and private audiences. These bloggers must be absolutely sure that their professional and personal blog addresses are completely different. For example, if WordPress hosts both blogs, the web addresses must be different enough that clients will not find the business owner's personal blog. While clients welcome valuable content about services and products, they probably do not want to know about the business owner's private interests. Social media is another place that requires a boundary between the private and the occupational. Clients will enjoy receiving information about a discount or coupon via Facebook, but they have no desire to see the business owner's latest personal YouTube video. By creating distinctive social media domains or by differentiating between private and occupational social media websites, owners will ensure that their image remains intact. Registering unique private and occupational domain names is a must. If owners choose "yourname.net" for their professional website and "yourname.com" for their personal website, then clients may be accidentally directed to the business owner's personal web address. For this reason, owners should create very different private and business website addresses. If users have purchased inactive domains for the business, then they must ensure that those domains do not redirect to a private website. Some business owners use different social media outlets for different purposes. For example, some business owners conduct private conversations on Facebook and public conversations via Twitter. Other business owners use LinkedIn for occupational updates and Facebook for updating friends and family. Either way, using completely separate services ensures that neither private nor public contacts are ever misdirected. Business owners should take precautions when they use Facebook. Maintaining distinct occupational and private domains is crucial for confidentiality and professionalism. Business owners should set up a private Facebook domain for themselves and a separate web address for their business. When choosing Friends, business owners should recommend that clients "Like" their business page instead of accepting clients as Friends on a private page. Today's interconnected world blurs the line between private communication and communication related to work. This means that website owners have to pay particular attention to domain registration. A misunderstanding because of crossed private and occupational communication could mean the loss of both valuable sales dollars and profitable clients.
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