| By :
Dirik Hameed
Over the past decade, methods of marketing have dramatically changed. As the internet grew and people started spending more of their leisure and work time online, marketers have had to do the same. The most effective marketing takes place where the consumers can observe it. There are several areas marketing speakers may cover. Social Media is a relatively new area but a very important one that most definitely should be covered. This outlet is about communication and engagement and provides an easy and free way to reach consumers. Smart companies are following what is said about them on social media and responding appropriately. It gives the brand a more personable feel and allows the customer to feel closer to them. Search engine marketing, abbreviated as SEM, is the name for advertisements that are placed on search engines like Google or Bing. It is a very inexpensive way for a company to gain brand recognition and to gain more visitors to their website. Marketing speakers like talking about this as it can be one of the most cost effective methods of getting your name out there. There are two main types of SEM. The cost per click model has advertisers pay for an ad only when a web user clicks on the ad. This can be as cheap as pennies. The cost depends on factors such as the targeted region and the amount of competition that exists for keywords chosen. The second type is CPM which is based on a cost per thousand exposures. In addition, a marketer may speak about Search Engine Optimization (SEO). This is a method that concentrates on getting a website to show up on the first page of an organic search. The organic results are those that are not paid for. Methods covered may include links from other websites and keyword density. The business website itself will likely be another topic covered. Too many companies create a website that just looks like an online brochure. In order to improve interaction with the brand, the speaker may suggest creating a hub for the business online that includes information that customers would find helpful. Word of mouth is still a strong method of information passage and so will probably be mentioned somewhere in the talk. It can be spoken about on its own or mentioned in conjunction with one of the online methods discussed previously. The internet makes word of mouth even more powerful than ever since there is no degradation in message. Finally, it is likely that some traditional methods of reaching consumers will be covered. There is still a large market out there that reads print media, for example, newspapers and magazines, and are niche markets that may be perfect for your business to reach. Television, radio, billboards, and sponsorships are also possibilities. Marketing is more than just advertising. There are many other topics marketing speakers may cover. Most of the time it depends on the venue and the reason the speech is being made. It would take years to speak and listen to them all as it is ever evolving.
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