| By :
Dirik Hameed
The SEO company today needs to be up to date on the ongoing developments of social media. The better informed they are the more effective their decisions will be regarding their marketing campaigns. Test results from the effectiveness of the new social media indicate its increasing popularity. It appears to be growing in its influence vis a vis search engines. The indication that social media marketing recommendations appear to be just as effective if not more so than traditional SEO are shown in Google+. Google creates social proof with sites that have a strong socially-oriented media network and ranks them very high. These were the results recently discovered by Rand Fishkin. They reinforced the answers provided by two reps from Google and Bing in an interview where they stated that the search engines look to see how many people one is following, how many people are following them and how many tweets are sent out on a regular basis. On Facebook links that are marked as Everyone are also watched to see how often they are clicked. When content is shared on these sites the search engines assign a preference to these sites the more frequently the content is shared. These observations are growing in frequency and importance for the sites. The search engines are looking for connections to be made via the existing possibilities that have been created to do this. The SEOMoz's 2011 Search Engine Factors Ranking report had over 100 experts in SEO and social media stating that page level and domain level socially-oriented site contributions would have a stronger effect on rankings by search engines than traditional SEO. Content sharing on Facebook fan pages has a strong influence in search engine rankings according to Tampa SEO. Additionally, the Twitter Search Engine on Bing tool is where one can search tweets in real time in Bing. Retweets tend to increase traffic and rankings for a keyword that didn't rank on the first tweet. Some quick and easy suggestions to get an existing website popular are to comment on blogs. The entries must be related to the commenter's website and be relevant to the blog. A second tip is to leave messages on message boards such as Yahoo Message Board. This is another effective way to drive traffic to the commenter's website. Google local search is also a source of additional traffic. One must be sure to fill in the information about one's business in its entirety. Writing as a guest blogger is an additional strategy to bring in traffic. The posts by guests on blogs will also help the guest increase their brand identity. Leveraging You Tube offers one the opportunity to make a series of videos that help to brand the contributor's product or service but also to link it to the blog or website. Some You Tube videos receive more than a million views in a year. More people are using You Tube as a search engine since people will click on a video and learn content more quickly than by text. The savvy SEO expert understands the importance of keeping abreast of the new developments concerning traffic generation. Matt Cutts in Pubson 2010 stated that the 5 main sites will be local search, the web on mobile devices, social, HTML5 and blended results. Ignoring these developments will put the competitors at a clear advantage.
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