| By :
Dirik Hameed
One of the most important things to consider for a business function is the hiring of celebrity speakers. Fines wines and beers, great food, good music and a nice venue are important but an inspirational and charismatic public speaker can make the evening complete. Obviously the choice of celebrity speaker will depend on the expected audience. If the audience is male dominated the choice may be quite simple - a sports star. If female predominant then the options can be more varied and could extend into the entertainment field. There is little point in choosing a celebrity that the audience may struggle to identify with even if the host may identify with them. If the audience is diverse then who can resist the pull of past a movie star or popular singer. Past is probably more relevant because if they are still current then they may be reluctant to do this work and their fees could be prohibitive. Its horses for courses and if the audience is varied then maybe it is the popular culture celebrities that are chosen like movie stars and pop singers. This of course will be dependant on the size of the budget. If the participants at the gathering are more technically inclined then the speaker might be chosen more for the field that they work in. They could be a dot com celebrity or an extreme machine designer like a formula one car maker or an Americas cup yacht navel architect. If the audience is to be predominantly technical types then it maybe worth considering the technical or scientific celebrity. Who could resist being addressed by get rich quick dot com moguls or people who have discovered some amazing biological solution in their laboratory?. If the presentation is not so great from the expert then the subject matter to such a gathering could be all that is needed. Who can resist the telling of story about a famous game winning touch down, goal, try line crossing form the athlete who actually scored it or at least assisted in its delivery? If presented well this can be very inspirational stuff. So what else can celebrity speakers bring to their audience? Apart from entertaining they are usually seen as being successful in their particular fields and can often bring with them a message about how they achieved their success and how others may emulate this. The hope for the hosts is that the speaker will impart some of this motivation on to clients or employees. This would in turn make the audience associate this inspiring address with the host or employer and be encouraged to continue their business or employment with the host.
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