| By :
Dirik Hameed
Keeping on top of the hottest trends in social media is crucial to success at work and even at home. At home, it is a way of staying in touch with family and friends. Parents can 'friend' their kids and keep a watchful eye on their contacts and conversations. At work, communications web sites are invaluable in marketing, recruiting and retaining good staff. One way of keeping yourself and your employees up to date with developments (which, face it, evolve rapidly) is to invite a social media speaker to give a talk at a meeting. Everyone should know how to make use of the tools that are available. A recent worldwide survey revealed that more than two thirds of the world's chief marketing executives are ignorant of modern digital social media speaker tips and not using it to its fullest potential. They are not tracking customer reviews. They are not paying attention to relevant blogs. They are not accumulating vital data. As a smokescreen for their ignorance, they feign lack of interest or plead that they don't have the time for that sort of thing. They do this at their peril. Viral marketing is the term used to describe the use of communication networks to promote awareness of a brand. There are numerous different tools available. Video clips, contests, simple games and blogs all add 'stickiness' to a web site. Used individually or in combination, they can be a powerful way of putting your message across. Social networking tools are invaluable in fostering and nurturing collaborations. Something as simple as secure, internal instant messaging software can be a huge asset to productivity and communication. An employee in Russia can ask a colleague a question in the United Kingdom. The answer is somewhere in Canada. Within a matter of minutes, Russia has their answer. Keeping a database of your personal contacts at work can be extremely useful should you move on to another organization. You may need them for a reference or maybe you will need to pick their brains at some point. Some internet sites are well suited to managing a career. Both internal and globally accessible external networks both have their uses. An internal network makes it easy for colleagues in different countries to collaborate on and access documents. Having a dedicated page on one site and regular updates on another keeps your organization in the public eye. Check out the numbers of followers of the global celebrities, politicians, supermodels, sports figures. Some of them, including the President of the United States, number in the tens of millions. Digital communications networks are useful for managing events. Whether you are organizing a regional conference or a series of weekly committee meetings, cloud computing enables secure, easy storage of documents, meeting minutes, slide presentations, etc. They also provide a means of tracking attendance and documenting outcomes. The biggest advantage of viral marketing is its ability to drive traffic to your main web page. Social networking media evolve rapidly. Having a social media speaker give a presentation to your employees will reap huge long term benefits.
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