| By :
Fenton Wayne
For some reason, consumers in the UK are still putting up with instant coffee especially in the home. It really doesn't make sense anymore as a cup of freshly brewed coffee can be made quite easily. The reason may be due to past unavailability, but this is no longer the case. In the past, most offices and places of work in the UK had little or no provision for real coffee - instant coffee was the only option to a thirsty worker via a vending machine or jar and kettle. This has never been an issue in the US, where it seems fresh coffee has always been the preferred choice. Just watch any old cop show going back in time as far as you like - you would always see a coffee pot not far from the action. Let's be honest here. Instant coffee, made by adding hot water to powder or granules is not very nice when compared to the real thing. It bears little or no resemblance to the proper stuff. Real coffee has that amazing complicated aroma, intense taste and real personality. Coffee made from instant granules has little smell, a bland taste and absolutely no personality whatsoever! Slick instant coffee TV commercials continue to infest TV in the UK. This may have tricked the general public into putting up with such a lousy beverage? There are two or three very large commercial brands that have captured most of the market and have no intension of letting their sales slip. Thank goodess for the invasion of US coffee shops into the UK high street. These have really taken root over the last 10-15 years and this has slowly been educating the public that real coffee is best. Take a stroll around any shopping area in any town in the UK and you will not be more than a few minutes from a coffee shop. Thanks heavens. It appears that things have been changing and now freshly brewed coffee is available almost anywhere. Most office drinks machines now produce an acceptable freshly brewed coffee. Now nearly all premises serving visitors have fresh coffee on the menu. In the home however the situation hasn't changed. Only a small percentage of Britons regularly offer fresh coffee to their guests. The majority still stick with instant coffee even if they have a coffee maker for convenience. Yes, it takes longer to brew a proper cup, and there is more mess to clear up. Fresh coffee needs to be looked after properly and stored well. The final drink however is divine and beyond comparison. Maybe the Brits will one day wake up to the smell of fresh coffee.
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