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Total Articles: 50 Total Authors: 97080 Total Downloads: 3801608 Newest Member Aileen Hofmann

Sales Cold Calling: The Smartest Method By:-Claude Whitacre
Cold calling to set up appointments and sell is one of the hardest and most aggravating ways to make a living, if you do it the way most people teach. I’ve had two salespeople cold call me that knew how to make it work. Here is what they did.

Motivational Sales Meetings: Do They Work? By:-Claude Whitacre
Almost every large sales organization has motivational sales meetings, company picnics, awards, recognition, company songs, sales slogans, and annual conventions. Do these things work, and why?

Sales Training Essentials For The New Salesperson By:-Claude Whitacre
At the beginning of any selling career, there are opinions by people who don’t know, advice from non-experts, and beliefs you have about selling that are simply not true. There is a learning curve. Here are the essentials.

Small Business Marketing And Advertising, The Biggest Mistake By:-Claude Whitacre
Most small business owners, when they think of marketing, think “Well, I have this product, now how do I sell it...and who do I sell it to?” They start with the product first, and then try to figure out who will buy it. This is wrong, as we’ll soon see.

Small Business Owners: Build A Better Mousetrap, And The World Will Beat A Path To Your Door. Really? By:-Claude Whitacre
This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived. But small business owners can learn a lot from this quote. For example...

Local Small Business Owners: What Do Your Customers Really Want? By:-Claude Whitacre
Wouldn’t it be great if local small business owners knew what customers really wanted? This is something that every local small business would profit from. It would make selling so much easier. Well, here is what your customers really want.

Retail Store Hours: How To Choose Yours By:-Claude Whitacre
Should you be open every day? Should you close at noon on Saturday? There is actually a way to figure this out. Your Profit Per Hour will shoot straight up, and it won’t take long at all.

Your Advertising Is Losing You Money. Here Are Several Reasons Why. By:-Claude Whitacre
We have all had ads lose money. But there are advertisers out there who run ads that nearly always produce a profit. Here are the reasons ads fail, and how to make them profitable.

Small Business Owners: Want Buyers Packing Your Business? Do This. By:-Claude Whitacre
I learned this technique twenty years ago from a small retailer in Barberton Ohio. It literally brought...not prospects, but buyers into his store every day. Here’s what he did.

Keep Your Business Thriving With Promotional Business Products By:-Mary B.
Promotional business products is a great way to keep your customers and/or clients in touch with your services. You will also add more customers and/or clients to your business by giving promotional business products.

Your Business Can Stand Out By Using Unique Promotional Products By:-Mary B.
Not many people give away custom barware or beautiful glassware. Have your business name and/or logo put on the gorgeous glass and you have created one of the unique promotional products.

Creative Custom Promotional Products For Your Best Clients By:-Mary B.
Get creative with your custom promotional products. There are so many reasons you may need custom promotional products.

Mailing Lists – Keeping It Simple By:-Joy Gendusa
The ABCs of Direct Mail Mailing Lists.

More Marketing Dope By:-Joy Gendusa
The best advice is the advice that works – here are the “tried and true”.

Specialized Mailing Lists Make All The Difference By:-Joy Gendusa
The Difference Between Hitting Your Target and Missing By Thousands of Dollars.

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